Building your brand can be tricky but your online presence can make a huge impact on your business! Follow these 5 steps to unlock your true potential.
1 – Understand your audience
Firstly, you need to establish your target audiences’ needs. This is essential. Once you’ve done this, you will be able to lean your marketing campaigns towards an audience who is going to be interested in your products/services.
When researching your target audience, consider the following:
- What are the demographics?
- Are your products/services gender specific?
- Is there a specific age group?
- What are they interested in? Are they a specific type of person, who lives a certain type of lifestyle?
Once you’ve considered the above, you’ll be able to set yourself SMART goals.
What are SMART goals?
2 – Give your brand a personality!
If you want your target audience to identify with your brand, then it needs to have a personality. If you’re not engaging with your customer-base, they will quickly become uninterested in your brand and look elsewhere. Social networking is a great tool for this!
Here are a few quick tips on how to develop a personality for your brand:
- Form an identity – your brand needs a look that reflects your intentions
- Be consistent – upload content regularly
- Listen to feedback – communicate with your followers!
3 – Create engaging content
Okay, so by this point you understand who your target audience is, and you’ve got your SMART goals. What’s next? Content!
Historically, this has been grossly overlooked by many brands but fortunately, we are starting to understand the importance of relevant and engaging content. In order to succeed and take full advantage of your marketplace, you need to connect with your audience and build a trustworthy relationship.
You need to be sharing imagery and topics that they are interested in and will respond to. The use of high-quality imagery is a great way to grab their attention but if it’s not relevant then what’s the point? Why not make it pretty and productive!
4 – Keep making connections
Social media is one of the most powerful tools that any company can use! You can connect with people on a global scale and it is a great way of giving your brand a recognizable and approachable personality.
By increasing your social following online, you’ll be significantly enhancing your chances of reaching more people and generating more business. By promoting your social media accounts through your blog and website, you are increasing the odds of people following you. All the major social media platforms have some form of “follow” button that can be linked to your social networking account and website.
A great tip is to start making connections with people of influence within your industry. For example, if you are selling protein and other natural supplementary products you may wish to engage certain role models in the industry by retweeting popular athletes – it is also very important to engage your audience and ask questions!
5 – Optimize your website appropriately – First impressions count!
Building your brand online is all about how your audience perceives you as a business. In order to keep your clients coming back, you need to make a strong first impression. Having a well optimized and aesthetically appealing website is one of the most influential ways of making a great first impression. If your website is attractive, easy to navigate and clearly defines your brands personality then it will be much easier to build a stronger following.
It is also very important to ensure that your website is thoroughly optimized for search engines. Search Engine Optimization or (SEO) for more information on this topic, click on the following links below: