What makes your Business a Brand?

Your Business and Logo

Your business has done the market research on your target market and your competitors. You have then hired a design studio to strategically develop your Logo, for brand recognition.
And now you have a brand right? Unfortunately No… A logo is your identifier, which is only a symbol of the entire identity & brand. For your business branding
to be successful the following elements are crucial.

Brand Identity

Your brand identity is based on visual elements set out within a style guide. A style guide is made up of a list of guidelines such as, colour palettes, fonts, images/photography, graphics and measurements. These guidelines ensure that the identity of the company is consistent and recognisable across all formats.

Some of these formats are:

• Stationery (Letterheads, Business cards, Invoice’s etc.)
• Print Marketing such as Brochures, Advertising and Packaging
• Signage for interior and exterior as well as vehicle wraps
• Websites, Blogs, Facebook & Twitter

All of these elements assist in forming the company identity and support the brand as a whole.

The Overall Brand

The perceptions of your audience are now what you rely on, as how they view your brand identity and the company, products and services as a whole will reflect on the success of the overall Brand.

Some great examples of Strong Branding are:

Nike

Nike is excellent example of just how well a strong logo can work as a brand. The logo itself is one thing, but the way they have applied the Logo to so many different mediums is was makes this Logo so recognisable. Nike also keeps black, white and orange as focus colours making even these colours memorable to Nike.

BMW

BMW the ultimate driving machine, is sleek, classic and prestige and everything about this brand say it. Clean backgrounds, great photography, sleek fonts  and a classic logo.

One of the most successful advertisements for BMW was the Checkmate Campaign in response to Audi’s Your Move, BMW.

Myer

Myer, one of the most prominent department stores within Australia, promotes an image of quality & services that is supported throughout its branding.  Myer’s stylised Black and White logo reinforces the simplicity and effectiveness of their branding style.