Smart Pups came to Mediamojo for an all-in-one charity website solution and refresh. Their old website was a basic html website which was difficult for them to manage, was not mobile friendly and had links to external sources for donations.
The aim of the website was to really connect with the user by using effective imagery and informative copy. The imagery used is entirely original, a photographer took shots of Smart Pups dogs and staff specifically for the new website. This really gives the site a much more personal feel – it shows the user who Smart Pups are and showcases what they do through the images.
The focus of the site was to connect with the different users; potential donators, sponsors, those who want to help (fundraising and fostering) and those who need to engage with Smart Pups services (apply for a Smart Pup). These areas are all easy to find with important areas being promoted on the home page and links in the header and footer. Users are funneled to the related areas on the site where they can further connect and engage as needed.
The donation system has been setup seamlessly within the website. All donation forms and campaigns are now integrated within the website instead of going to the external 3rd party donation platform. The new system has the ability to use different payment gateways such as Paypal and Stripe as well as recurring payments. Now that this system is integrated within the site, Smart Pups will be adding and managing all of their future campaigns themselves, saving time and money. The campaign pages are used to promote and raise money towards training Smart Pups for individual special needs children. Campaigns give users real-time data: how much has been donated, how much is left and how many people have donated. These can be shared over the major social media platforms and users can interact with the campaign by donating or leaving a comment. These are just some of the features that the charity software is capable of.
If you are interested in getting your website refreshed or a charity website designed, please contact us.
