If you have Mailchimp and an ecommerce online store, you can utilize Mailchimp’s automated emails. Automated emails are an easy way to interact with your customers without doing a thing! Mailchimp automated emails are fully personalisable so they can integrate flawlessly with your website.
Here are just some of the automated emails that you can setup in Mailchimp:
Welcome Emails
You can setup an automated welcome email for new subscribers to greet them with a warm welcome and give them an introduction to your brand / shop / service. Welcome emails are also a great way to reward customers who subscribe with discounts or coupon codes. Check out one we have designed below:
You can also send a series of welcome emails to inform or remind subscribers about your brand, products, services, etc.
Date Based Emails
With date-based emails you can follow up on subscribers on their birthday, after membership renewal, sign-up anniversaries and more. Who doesn’t love getting a discount on their birthday? It is the perfect way to re-engage a customer.
New Blog Post Emails
Do you have an active blog? Want to let your subscribers know about new posts but don’t want to create a new template every time? You can automate it! All you need to do is setup a base template, select when you would like to send it out then Mailchimp will do the rest. This will help drive traffic to your new post and website.
Abandoned Cart Emails
“69% of shoppers abandon their carts before checking out.” * But you can bring them back with automated abandoned cart emails which send customers and email with their cart information. You can also suggest other products that they may be interested in, based on their selection.
Product Recommendations
Like the abandoned cart emails, these automated emails can try to predict what customers will want to buy next. Giving suggestions can help you get more sales.
Product Follow-up
After a customer has made a purchase, you can send a follow up email. In the follow up email you can keep the conversation going with your customers. Learn from your customers by asking for reviews or feedback. You can even setup basic surveys.
There are so many tools in Mailchimp and they are adding more and more every day. Automation only has to be setup then it can be left to work its magic. If you are interested in any of these emails, we can setup branded templates for you, just give us a call on (07) 5455 5058 or contact us here.
