Noticed a change in your Facebook Business Page? Facebook business pages were automatically changed to the new Timeline layout on March 30th.
So what does this mean for you?
The Facebook Timeline interface is designed to improve consumer interaction with brands and companies, which so far, according to the studies, facebook is living up to that promise. With larger image and video areas you can now achieve a more “website” appearance which is winning much favour. This means more control available over the look and feel of the content along with the large tab images to navigate users to other pages giving greater control of how the user interacts with your information.
Customise your Timeline Visuals / Brand
Timeline pages as mentioned previously are now more visual based and consist of a large cover photo, profile picture, photographs and videos to express your identity.
Cover Photos capture the essence of your brand and showcase your products or services. However, Facebook terms state that, under no circumstance should your cover image include any call to actions (e.g. ‘Like’ our page, 40% off, phone numbers etc.) or any information intended for your pages about section. Cover image dimensions are: 851px wide and 315px high however you can just put a larger image in place and crop.
Profile Pictures should be used for your logo or an icon related to your logo or company. The profile picture follows your business on Facebook as a thumbnail image in news feed stories, ads and sponsored stories, making it an element people associate to your brand/company. Profile picture dimensions are: 180px wide and 180px high scaling to 32 x 32px.
With large visual tabs now found at the top of the page under your cover photo, your photos, events and custom apps are now easier for your visitors to find.
The About Section now allows up to 130 characters to show on the timeline page, that a great improvement on the original 2-3 lines showed in the old layout. Including your website URL in this section is also a great idea as it will automatically hyperlink.
Landing Pages, Tabs & Apps
One of the biggest changes to facebook is your custom landing pages, tabs and apps as these are no longer able to be set to your default landing page. When people visit your facebook page the timeline is now your landing page, however your old landing pages are still accessible through the tabs under your cover photo. This doesn’t mean that tabs are now useless, you can now access your tabs from the top of the timeline similar to how you would pages on a website it actually gives these pages more credibility. Using these pages/tabs as promotional pages, rss feed pages and contact forms create the feel of a mini website and the new tabs are larger allowing up to 810px width to engage your users with.
All custom app pages are now easier to find, being placed alongside the photo, likes and event tabs. These can be re-arranged with the photos tab being the only exception showing in the first spot. So be sure to arrange your tabs/apps in order to what matters most. You can now display up to 12 apps in this area with a handy dropdown feature located to the right.
Other Great Features
Pinning Posts, this is a great feature allowing you to anchor your most important stories to the top of your timeline page for up to 7 days. To pin an update, select the pencil icon in the upper-right corner of your post, followed by “Pin to top” in the drop down menu. Keep in mind though that new content will always be more engaging.
Fan Messaging is an optional new feature which allows you to add a message button to the top of the page for your visitors to contact you directly.
The New Administrator Panel allows you to keep track of your activity (new likes, posts and tags) on your page from the admin panel. Respond to posts on your timeline wall, and view your latest insights.
Highlight important stories with the new star button featured at the top right of you posts. This feature allows you to take a post and make it full width across your timeline.
Milestones allows you to define your key moments throughout time e.g. Opened your first store, Sold your first product or expanded.