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How to improve your website’s SEO on Google

How to improve you website's SEO on Google

How to improve your website’s SEO on Google

At Mediamojo, we use top SEO practices in all our website builds and have various strategies on how to improve you website’s SEO on google. By incorporating the Yoast plugin, we ensure Google understands your keywords better, enhancing your online presence. While we handle the essentials, delving further into this tool can significantly enhance your SEO performance. Additionally, focusing on keyword optimisation and quality content creation takes your SEO score to new heights.

What is SEO?

SEO helps websites show up higher in Google searches by using smart tricks to make them more popular online.

1. Begin by creating a well thought out keyphrase:

“How to improve your website’s SEO on Google” starts with picking the right keyphrase in Yoast. Simply choose a phrase that aligns perfectly with your content and what potential searchers might be looking for. This phrase is often found in the title or mirrors the overall theme of your website page’s content. By selecting a keyphrase that’s both specific and relevant and plugging it into the Yoast plugin, you can significantly enhance your content’s visibility in search results.

  1. Topic Understanding: Know what you’re writing about.
  2. Know Your Audience: Consider what words they might use to find your content.
  3. Simple Research: Use Google’s search suggestions to find keyphrases. You simply type your keyphrase into google and see the suggestions google offers. You can either keep you current version or select one from Google. The options will look similar to the image below on Google.
  4. Purpose: Think about why people search for this topic and match it.
  5. Be Specific: Use specific phrases, like “easy chocolate cake recipe” instead of just “cake.”
  6. Check Competitors: Look at who’s ranking on Google for your keyphrase and why.
  7. Natural Use: Include your keyphrase naturally in your title and through your content.
  8. Follow Yoast Tips: Use Yoast’s advice to tweak your content for better SEO.

Keep in mind that crafting the right focus keyphrase takes time. As you fine-tune your keyphrase, remember to regularly check its performance, tweak it as necessary and keep an eye on changing search trends to keep your content SEO-friendly.

2. SEO Title Generation

To create an SEO title in the Yoast plugin, follow these steps:

  1. Keyphrase First: Begin your title with the primary keyphrase.
  2. Keep it Short: Aim for under 60 characters to ensure it’s fully visible in search results.
  3. Engage Readers: Use compelling words to catch interest and encourage clicks.
  4. Use Numbers: Titles like “5 Ways to…” can attract more clicks.
  5. Brand Name: Optionally, include your brand at the end if it fits.
  6. Analyse and Refine: After publishing or updating your content, review the SEO analysis provided by Yoast. Adjust your title as needed based on the feedback to improve its effectiveness for SEO.

Remember, your SEO title plays a crucial role in attracting clicks and improving your search engine visibility. Craft a compelling and keyword-rich title that accurately represents your content to increase the likelihood of your page ranking well in search results.

3. Creating an effective meta description in Yoast:

  1. Use Keywords: Include relevant keywords smoothly and includes them in the meta description.
  2. Highlight Value: Explain what readers will gain.
  3. Be Specific & Actionable: Use details and verbs that prompt action.
  4. Stick to 160 Characters: Ensure it’s short enough to display fully.
  5. Call to Action: Add phrases like “Learn more” to boost clicks.
  6. Unique Content: Make each description different.
  7. Geographical Location: Include the specific area where you provide your services to enhance your visibility in local search results on Google. This isn’t always necessary on each page or post.
  8. Accurate Reflection: Make sure it matches the content of your page.

Following these steps. will help craft meta descriptions that are both engaging and SEO-friendly.

4. Adding your focus keyphrase, SEO title and meta description in Yoast tutorial

This tutorial helps you locate the Yoast plugin features within a webpage or blog post. Simply click on the SEO analysis dropdown and Yoast will provide suggestions for improvements, along with helpful links for further guidance.

5. How to determine if your chosen SEO is a success?

Yoast SEO uses a traffic light system—green, orange, and red—to indicate how well your content meets SEO and readability standards. Green signals excellence, orange indicates room for improvement and red alerts you to poor performance. While green is the goal, don’t underestimate the potential of content with an orange rating. Aim to provide value, make gradual improvements and tackle the key issues highlighted by Yoast to enhance both optimisation and user experience. Yoast offers tips and resources on how to improve your website’s SEO on Google, it even shows where your page could do better, guiding you towards achieving the best SEO score. If you’re not seeing the results you want, experiment with your phrasing to find what works best.

6. Additional factors to keep in mind regarding Yoast SEO integration

  • Not every page requires SEO optimisation; for instance, the contact and about pages may not need it.
  • Give Google at least 4 days to 2 weeks, or possibly longer, to observe the impact of these changes on your ranking.
  • If your results aren’t working – consider further research and update the SEO content for each page.
  • It’s helpful to check out what your competitors are doing with these keywords to figure out how to keep up.
  • You can constantly update Yoast on pages and posts even after they go live.
  • At the end of the day, just make the page live and see how it goes.

Want to learn how to write blog posts? Click here for an easy-to-follow guide.

Yoast also has some great examples on creating the perfect focus keyphrase and how to create the perfect meta description.

If needed, our services include SEO packages to boost your website’s ranking. In competitive scenarios, extra efforts may be necessary to improve rankings and Mediamojo provides the tools for assistance.

 

Picture of Kyla Schaan
Kyla Schaan
From the snow-covered mountain peaks she called home, Kyla has come to us, bringing more than Maple Syrup, Grizzly Bears and Ryan Reynolds. Kyla brings her amazing ability to interpret your business and provide you with an awesome digital solution. Her abilities are many, from design to function and everything in between, Kyla can brainstorm and evolve a design to perfectly meet the needs of your project. Giving up the Northern Lights for our southern sun, Kyla is committed to her quest to explore new and uncharted design principles, to offer you only the best for your next website project.

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