Its time to go mobile!
Is your website optimized for mobile? Is your site easy to navigate on a smartphone or other mobile devices? Are you easily able to tap links and find what you need in the blink of an eye? If you answered NO to any of these questions, it is time to go mobile and target the ever increasing number of smart phone users Australia-wide.
In a recent study almost 83% of all mobile phones in the Australia are smartphones, as of February 2012. Having a mobile-optimized site is crucial, since over half of the Australian population carries a smartphone with them every day and use it regularly to go online. In a retail product research scenario, smartphone owners primarily use their phone to access the internet instead of their home computer. The fact that consumers now want information on the go is a safe bet they have tried to access your website on their phone or device just before making a decision.
An average smartphone screen is only between 3 to 6 inches. Now, imagine that you’re on a smartphone browsing a non-optimized site – yes, you could possibly zoom in, but the other half of the site would be missing from your screen. Can you stand having to do that? The last thing you want is to leave your customers with a bad user experience because you weren’t prepared for their devices.
73% of all mobile users expect sites to load fast
33% go elsewhere if your site does not provide an easy solution
46% leave unsatisfied and never return to your business
For an easy solution, many businesses are using responsive design or opting for an ‘app like’ mobile version of their website. Here is a recent example for one of our clients, a dentist in Noosaville, check it out on your mobile device:
m.riversidedental.com.au
Mediamojo is happy to produce a mobile site for you that works, contact us today to see what we can do!!
WE CAN SIMPLIFY – Keeping your site as simple as possible is the way to go for mobile (cluttering up your user’s screen is a BAD idea). Also, keep in mind that your mobile site should complement your site on desktops.
WE CAN SET THE LAYOUT – Having an easy to navigate mobile site will encourage customers to come back to your site. Make sure it is easy for the user to locate popular items/products with a simple touch on their screen.
PHOTOS – Using images to enhance your mobile site is a great idea for the eye of the consumer, but having too many images will slow down the load time of your site.
Having a mobile site will definitely make a huge difference for smartphone users on-the-go. It will load a lot faster than an actual site and will be easier to view. No smartphone user would want to go on a site that is not mobile-optimized for easy viewing, navigating and completing a transaction. If you don’t already have a mobile-optimized site, be part of the growing trend, NOW is the time! Mediamojo is happy to produce a mobile site for you that works, contact us today to see what we can do!!
