To kick off the process, we created a new logo that reflected the look, feel, and philosophy of Hey Hudson. We started by coming up with a range of possible design options and presented them with our top choices. From there, we collaborated with Hey Hudson to refine the designs and ultimately ended up with a logo that hit the mark.
With their content, instructions, and approved logo design in hand, we diligently worked on creating a range of dog shampoo label designs. We ensured that each label had a uniform and consistent styling adaptation. Because there were a few different kinds of shampoo (eg. regular, sensitive, calming) we came up with a few different colours to represent the type and fragrance. This was applied to various different sizes and products. Finally, we supplied the final artwork as print-ready PDF files to meet the printer’s specifications.
The result was a set of product labels that communicated their message of being 100% natural, vegan, and handmade in Australia. We helped them show their customers that their best friend deserved the best.