The Client

Phoenix by AGDATA is a software solutions provider for the agricultural industry.

The Job

Phoenix came to us looking for a redesign of their logo and wanted us to create something that explained who they are and what they are about. It was important to them that we supplied an iconic logo mark that could be used across a variety of software platforms. Utilising colours associated with technology, trust and loyalty, we used the negative space within the ‘P’ to create a sprouting crop; symbolising the agricultural industry and growth.

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