Needing to stand out from the crowd as a progressive alternative to the many food outlets surrounding them, Taco Boy approached Mediamojo to develop a Brand which they can use to grow their business locally and abroad. The main focus and success of the branding we created for them is the central character “Taco Boy”. An edgy/funky feel was given to a very stylized character instantly giving the impression of something fresh and different, but easily recognisable as Mexican. The prominent Bright Yellow feature colour attracts the eye and offers a clear background for overlaying content. The success of the business talks for itself.