Revitalizing Wood Property’s Digital Presence
Embarking on a digital rejuvenation journey, our latest venture with Wood Property was laser-focused on refreshing and refining their online home. With a mission to streamline the user experience, our overhaul centered on intuitive navigation with two stalwarts: buying and selling. This fresh blueprint paved the way for strategic landing pages and punchy promo graphics to captivate the audience.
A Standout Feature: The Apartment Hunters Book Campaign
At the heart of our strategy was the ‘Apartment Hunters’ book—a treasure trove of insights for property enthusiasts. To spotlight this gem, we deployed promotional tactics site-wide, crafting specialized landing pages that didn’t just detail the book but made ordering it seamless and enticing. The goal? To transform casual browsers into bona-fide leads.
Seamless CRM Integration for Effortless Lead Capture
Recognizing the power of automation, we married the website to the Locked on CRM system. This subtle yet potent move ensures a steady flow of inquiries and leads, automatically captured and sorted, particularly for those sparked by the book campaign.
Visual Storytelling That Reflects Wood Property’s Identity
Visuals speak volumes, and we’ve harnessed this language to echo Wood Property’s philosophy. Images supplied by the client, augmented with relevant graphics, form the visual symphony that narrates the business’s core message at a glance.
Engagement and Conversion: Crafting Compelling Calls-to-Action
The landing page now serves as a digital concierge, posing pivotal questions and presenting compelling calls to action. These include:
The ever-critical apartment hunt
The search for a seasoned apartment sales agent
Solutions for vacant apartments
Expert management for your investment property
Keeping a pulse on the latest in apartment news
Securing a complimentary apartment appraisal