Responsive web design is now a must have solution, as the amount of mobile traffic adds up to more than half of total internet traffic. This trend in mobile traffic is growing so much that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This mobile endorsement by Google results in the penalizing of sites that are not mobile friendly. Is your site mobile friendly?
Firstly, what is responsive web design?
Responsive web design (RWD) is a way in which sites can be designed to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—which will look their best across a wide range of devices (from desktop computer monitors to mobile phones).
A site designed with RWD automatically optimizes the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS. – In a nutshell it makes your site look awesome on all the devices we use to browse the web.
So why do I need to have a responsive designed site?
As mentioned in the opening statement, Google will not promote your site on mobile devices if it’s not mobile optimized and with half the internet traffic coming from mobile sources, means that you’re missing out on a potential 50% of customers!! An easy way to check if your site is responsive is to try the Google Mobile Friendly Test Tool.
If you’re happy with the look and functionality of your website, it may be possible to update the styling and coding to upgrade to a responsive design solution, but in most cases we’re finding that customers are taking this opportunity to give their sites an overhaul and refresh the design as well as the functionality.
Please contact Mediamojo to discuss the best possible solution to put you in contact with your missing customers.
