Tips & tricks for creating successful email marketing

Learn how you can connect with your audience and take your marketing to the next level by improving your newsletter. An effective email marketing is key to promoting, growing your business and making sales. If you haven’t already there are many options available for free newsletter services, we like to use Mailchimp because it is easy to use and free for up to 2,000 subscribers. Sign up now here and start planning your first email marketing campaign with these tips…

Keep it simple

Your newsletter should be short and sweet because users are bombarded with emails and they may only have time to have a quick scan of your email. You only have a few seconds to capture someone’s attention and a good subject line is key for attracting initial attention since this is the first thing users see when checking their email – keep it descriptive but straightforward. A picture is worth 1,000 words so using a nice image along with a heading, short paragraph and call to action button is all you need.

The whole point of the newsletter is to drive traffic somewhere – usually your website. The email should just be a teaser of what you are promoting.

Advertise events or sales

Your newsletter is an easy way to inform users or customers about what is currently happening with your business or store. The following is just a small list of what you can do with your email marketing:

• Coupon codes
• New products
• On sale products
• Store closing dates
• Upcoming events
• New blog posts
• Promote posts from social media
• And much more…

Brand it

Make sure that people know who the email is from by using your logo and brand colours. Most email marketing services will let you create a template which you can use for your newsletters. If you need help, we can setup a simple template for you with your logo, colours, fonts etc – just contact us. Using a template will help keep your branding consistent and allow people to recognise you and your brand.

Make it fun and interesting

Make a joke or use a funny image to make your email marketing more memorable.

Grow your database

Add signup forms to your website to encourage users to sign up. Entice them with a coupon code and treat them like VIPs. Let them know that they are part of an exclusive list that are the first to know about everything new.

Create a schedule

Sending out newsletters at the same time each week will have people looking forward to your emails. Especially if you have a weekly special or new product to advertise.
Need a newsletter template? Contact us and we can build once branded for your company, service or store.