Want to know a secret? Adding human faces to your website can do wonders for your conversion rates!
Why? Well, as social creatures, humans crave connection and trust. And when we see a friendly face on a website, it creates a sense of warmth and familiarity that can lead to increased engagement and trust in the site and its offerings. This, in turn, can lead to more conversions – from making a product purchase, filling out a website form, or subscribing to your newsletter. So, don’t underestimate the power of human faces!
Having human faces on a website can have several benefits:
Boosts the website’s appeal and charm: A website with human faces appears friendlier and more personal, helping visitors relate and feel connected.
Helps your customers connect with the brand: Showing the faces of the people behind the brand helps visitors understand the company’s values, culture, and personality.
Aids in communication: Human faces can help convey emotion and tone, which can be especially important in websites that deal with happy, sensitive or emotional topics on websites.
Say Cheese! How to Add Authentic Human Photos to Your Website Like a Pro!
The first step is to take some new photos! It’s all about adding some realness and likeability!
By featuring photos of real people, products, customers, and your locations, you can give your brand an instant boost of authenticity. Plus, who doesn’t love seeing a smiling face or two on a website?
Make sure your images are relevant to the topic being discussed and that they’ll crop nicely for both desktop and mobile devices. Don’t forget to use multiple images for your products to show off their best angles.
Next up, you’ll need to upload them to your website or social media accounts.
So, go ahead and spice up your website with some realness and likeability. You can either enlist the help of a professional photographer or snap some shots yourself using your smartphone! Just make sure you ask for web ready photos from your photographer or resize them yourself to ensure they don’t slow your website speed. Find out how to crop images using this free software or get in touch with us and we can add them to your website for you.
And here’s a pro tip – even if your website already has nice images, changing them up to focus more on human interaction is always a great way to help your users further connect with your brand on your website or social media. So, say cheese and let’s get those conversion rates soaring!
If you’re struggling to come up with new image ideas, or need someone to help you upload the images to your website get in touch! Our Friendly Team is Here to Help Your Business Shine Online!