Hi from the team at Mediamojo!
When it comes to putting together a website, one of the most crucial aspects is getting your content wording right and selecting relevant keywords.
It’s not a difficult process at all and involves just a little bit of thought. This will help you to help us in making your site search engine friendly. So how should you go about coming up with keyword/ phrases?
Here’s a couple of useful steps…
Talk to your target audience and ask them how they would search for your particular product or service. Some businesses spend thousands on market research of this nature, so if you want to be a formidable business you should definitely have a similar plan of attack. Gather what they say, then head to Google Adwords:
https://adwords.google.com/select/KeywordToolExternal – this will help you find new keyword ideas and allow you to see how many hits different words get. The higher the hit, the more popular and the harder it is for your site to be found.
When it comes to programming and applying keywords/phrases we often get asked where do they go? Well, they are embedded into the backend of your pages and are seen and read by search engines. You can actually see these phrases in action on Google:
This makes up part of Search Engine Optimisation, a process where we can help you make your site more visible in todays competitive online world!
If you would like to discuss further how to prepare yourself before handing over a project, feel free to contact either John or Vinny on (07) 5455 5058
Good luck and we look forward to working with you on your next project!